Laura Cloke

Business and career coach who supports people going through transitions and periods of change in their work

My aim for you when you work with me is not only for you to get clarity on the situation you bring to your coaching sessions, but to understand your approaches to your work and the conditions you need to be your best, most effective self, developing strategies of self-reflection and accountability that can be used outside of your coaching sessions.

Described as a direct, action-oriented coach, I create a supportive environment for you to work through your thoughts and goals. I provide feedback and challenge that helps you to reflect on your situation and define actions to take that will help you to achieve your goals, and to overcome the barriers that may get in the way of success.

Laura Cloke

I started my coaching career in 2013, supporting practitioners taking an Institute of Customer Service qualification. In 2017 I completed an Institute of Leadership and Management Level 5 certificate in coaching and joined the Internal Coaching Service at Macmillan Cancer Support. I have supported a variety of senior managers and leaders in the Cancer Services Team, who deliver work in partnership with the NHS, the HR and Learning and Development teams as well as private clients. My work has involved supporting clients to go for promotions, change job sector, move to new cities and take on big challenges in their work life. I have also supported people going through less positive changes, such as consultation and redundancy.


What my clients say about me

“Laura used questions to help me to focus and keep me on course. She was very encouraging and professional and enabled me to finally decide for myself what I was going to do.” Private client

“The coaching has left me feeling positive and focused in dedicating time and thought to myself. I’m finding that I am thinking and reflecting more in day to day instances where they relate back to my goal’s” Private client

“Laura definitely got the balance right between asking helpful challenging questions and also knowing when to be supportive of my conclusions” – Macmillan Cancer Support


If you would like to work with me then take a look at my coaching programme or drop me an email.


ILM level 5 certificate in coaching

Institute of Customer Service coaching qualification

Institute of Customer Service accredited assessor

Professional CV

Laura is an enthusiastic and supportive leader with over 15 years of experience in the commercial and charity retail sector. She began her career at The Conran Shop as a Merchandiser. In 2010 she made the move to the charity sector and has supported a variety of charities to use their retail offering to generate funds and awareness. Laura is currently Head of Trading for the horticulturalist’s charity, Perennial, where she is developing a new retail strategy and running trade stands at events such as The Chelsea Flower Show, and she is also a Director of the charity Cards for Good Causes.